VIVACITY 2026

Vivacity is Rajasthan’s biggest college cultural festival—where youth energy, culture, and brands collide at full throttle. Hosted annually by The LNM Institute of Information Technology, Vivacity is not just a fest; it’s a living ecosystem of creativity, expression, and influence. With 15,000+ footfall, 7,500+ active participants, and representation from 450+ colleges across India, Vivacity brings together a generation that is curious, expressive, and ready to engage. From music and dance to fashion, theatre, fine arts, and literature, 50+ high-impact events unfold over three electrifying days—each one a doorway to authentic brand interaction. Vivacity is built for brands that want more than logo placement. It is a brand activation playground—powered by experiential marketing, digital amplification, and campus-wide integrations that spark conversations and drive recall. Our audience is young, trend-aware, socially vocal, and still forming brand loyalties—making Vivacity a rare chance to build early, lasting connections. Over the years, leading brands across technology, FMCG, lifestyle, mobility, and entertainment have transformed Vivacity into a launchpad—clocking millions of digital impressions, thousands of direct interactions, and measurable on-ground impact. At its core, Vivacity stands for one thing: Accelerating brand journeys with raw campus energy. If your brand wants to be felt, remembered, and talked about—this is where it belongs.